The Greenhouse Cafe & Cocktail Lounge couldn’t have opened at a worse time. It was January 2021 (the middle of winter in Upstate NY), with Ithaca’s college-dwelling students out of town, and the middle of a global pandemic.

They needed someone to make their name known and to help them attract guests that would build the foundation of their business, even without the town’s usual traffic.

Off Your Plate first had the challenging task of learning what the business owners had in mind for their restaurant’s brand. They created a voice for the company and learned why guests would want to spend time there rather than the other restaurants and bars vying for their attention. They strategically shot, edited and posted content that would play to these features but the effort didn’t stop there.

Off Your Plate interacted with every single person posting in Ithaca at the time of their opening. Yes, every single one. Whether social media users in Ithaca liked it or not, they were going to know about The Greenhouse Cafe & Cocktail Lounge.

With help from OYP and the customers they found online, The Greenhouse Cafe & Cocktail Lounge has been profitable from the time they opened their doors.